Celebrity chef, entrepreneur, writer and television personality, Sanjeev Kapoor, announced launched his new mobile app in collaboration with New York based tech firm, EscapeX. The new app will enable fans to access the Chef's social handles (Facebook, Twitter, Instagram) and directly interact with himthrough the in app social feed. This provides an unparalled experience for his large fan base, who will enjoy unique and exclusive content from Sanjeev Kapoor and a personal view of his life.

The app will provide unique features like push notification, featured videos, superstar posts, contests, superfan badges, a subscription service, live broadcast of cookouts, and live chat between Kapoor and his fans.

Sanjeev Kapoor has been a pioneer in the Indian culinary field and has been awarded the Padma Shri, the fourth highest civilian award in the Republic of India. "We are absolutely thrilled to collaborate with Chef Sanjeev Kapoor on his latest endeavor. Sanjeev Kapoor is a legend and a pioneer and we are glad to be a part of his next level of engagement with his fans & followers," said EscapeX CEO, Sephi Shapira.

"It is my responsibilty to make sure that my fans and users live a healthy life. Through this app I can engage with them and understand their needs better to help them live a fitter life," says Sanjeev Kapoor.