Mr. Amitabh Bachchan, the ‘Shehenshah’ of Bollywood launched the World’s FIRST mobile App on ‘ABC of Breast Health’ at an event organised by Ushalakshmi Breast Cancer Foundation at JW Marriott Hotel in Juhu today. Both iOs & Android versions of the App which are available in Apple & Google Play Store for FREE download, aims to empower the nation about every aspect of Breast cancer & Benign non cancer Breast health issues in 12 Languages (English, Hindi, Marathi, Gujarati, Punjabi, Bengali, Telugu, Tamil, Kannada, Malayalam, Oriya & Assamese).
During his Chief Guest’s address, Mr. Bachchan said, “I deem it a great honour to have been invited to launch the World’s First Mobile App on ‘ABC of Breast Health’ in English and 11 other commonly spoken Indian langauges that has been conceived, designed and created by Dr. Raghu Ram on behalf of Ushalakshmi Breast Cancer Foundation. Understanding what patients want from Digital Healthcare & best way to give it to them is vital and can help pave the way. I am very happy to be part of this initiative that aims to empower the Nation about various aspects of Breast Health making people better prepared to make informed decisions.”
Whilst highlighting salient points relating to this Mobile App, Dr. P. Raghu Ram, Padma Shri awardee, CEO & Director of Ushalakshmi Breast Cancer Foundation, said, “I was inspired by Shri. Narendra Modi’s Digital India campaign, which was launched by the Hon’ble Prime Minister in July 2015 a couple of months after being conferred the Padma award. Over the past one and half years, I have been working with missionary zeal to fulfill my vision of making available this World's FIRST landmark App using Digital Media, which has been transcribed in all the commonly spoken Indian languages in simple ‘easy to understand’ format. In addition, the App gives unrestricted access to all issues of PINK CONNEXION – South Asia’s First quarterly Breast health Newsletter published by Ushalakshmi Breast Cancer Foundation and a couple of breast cancer awareness films made by the Foundation.”
With 150, 000 new cases being diagnosed every year, the incidence of breast cancer has overtaken Cervical Cancer to become the most common cancer affecting women in India. In many parts of the Country, Breast cancer is a taboo – a ‘closet’ issue that is not openly discussed. Due to lack of awareness, more than 60% of breast cancers present in advanced stages, with most succumbing within a year of being diagnosed. With some 70, 000 deaths per year, a woman succumbs to Breast Cancer every ten minutes in India. Furthermore, as counseling skills is not part of the Indian Medical Curriculum, there are enormous lacunae in ‘breaking bad news’ to those diagnosed with Breast Cancer, and equally, very little time is spent by Healthcare Professionals in reassuring the ‘worried well’ with Benign Breast Health issues. Ushalakshhmi Breast Cancer Foundation has embarked upon making available this vital information on a MOBILE APP that aims to reach out to people all over the Country