pladis India, one of the well known biscuit companies, has announced the launch of cream sandwich biscuits, under its iconic brand McVitie’s. With this launch, pladis India widens its consumer base with tasty creamy biscuits. The new launch is supported by an innovative packaging that will engage consumers to watch interesting Jungle Book webisodes and win many exciting prizes.
During the Mumbai launch, McVitie’s also announced the names of lucky winners spread across metro cities from the first phase of campaign. The campaign will be further advanced through engagement with parents and their kids at schools in various metro cities of India this summer.
McVitie’s Creams will be available in four flavors – Chocolate, Orange, Vanilla, and Strawberry; and extend the brand’s offering in the creams segment.
Speaking on the launch of McVitie’s Creams, Abhishek Sharma, President pladis India (McVitie’s)said, “pladis is one of the world’s leading biscuits companies and India is a top priority for us. We see tremendous opportunity for growth in the Indian biscuit category. Since the launch of McVitie’s brand in India in 2010, it has gained strong consumer equity in the country, making it one of India’s loved biscuit brands and the choice of the health conscious. With consumer preferences and needs changing with time, McVitie’s Creams seek to leverage this equity, and offer consumers an option of cream biscuits with more flavours. Kids also get to engage with The Jungle Book with the Eat2Win promotion across the creams range.”
The range was launched by Indian cinema actor and McVitie’s brand ambassador, Kajol Devgn in Mumbai. Marking the launch of McVitie’s Creams, Kajol Devgn said, “McVitie's biscuits remain a firm favourite for the health and taste conscious consumer. McVitie’s Creams surely is a ‘great tasting yummy biscuit’ and will certainly appeal to the kids seeking a tasty experience, with the goodness of natural ingredients.”