Recently there was a debate on endorsing fairness product by the celebs. Salman Khan's sister artist Shweta Rohira has a strong opinion regarding the issue. She says,"We are conditioned regarding our skin tone. In India fairness is considered as elite and high class. First and foremost we need to change our belief system that the colour of skin is important in the personal growth, we need to bring awareness that it is just an outside boundary and the emphasis has to be given in the internal grooming. Fairness cream is great but the problem is the way it is shown in the commercial, the comparison is what I feel is wrong. Will Shweta endorse a fairness product if offered? "No I wouldn't as I believe the society is changing, today we are at a transforming stage and I feel the colour of our skin is destined and we should respect and love ourself as we are.What is important to me is the healthy skin."