India’s leading online fashion portal Jabong, launched its exclusive partnership with the iconic headwear brand New Era on March 3rd at the Intercontinental Hotel in Mumbai. The brand will be offered on Jabong in different price variants from Rs.1000 to Rs.3000 and will be available for men, women and kids.
Speaking about the partnership, Rahul Taneja, Chief Business Officer, Jabong said, “We are excited to be the exclusive partner for New Era. Sportswear as a category has been a major focus for us over the years and it’s been our constant endeavor to bring home the biggest and the best international sports brand. Addition of New Era to our portfolio gives the sports enthusiasts in the country to experience the iconic brand exclusively through Jabong.”
“We are delighted to be launching the brand in India,” said Paul Gils, Vice President EMEA, New Era. “As a global brand, we have a strong presence in all markets and India was a natural progression especially with its passion for sport and culture. We’re committed to bringing the best quality headwear to the country through our exclusive partnership with Jabong who are renowned for being one of the top online shopping destinations for sportswear in India.”
After establishing itself as India’s leading fashion, multi-brand e-store, Jabong has quickly cemented itself as the country’s top online sportswear destination.