India's leading fashion e-retailer, Jabong, has launched legendary Indian cricketer Yuvraj Singh's sports lifestyle brand ‘YWC’ on the fashion portal. After its recent association with iconic headwear brand, New Era, Jabong has yet again, forayed into expanding its sports products portfolio. The brand will offer a variety of products for men and women such as t-shirts, joggers, track pants, jackets and hoodies.
The collection is inspired by street-style and classic vintage looks made entirely with superior quality Supima cotton and sports bold silhouettes, prints as well as colour blocking in neutral colours.
Also, camouflage prints and vintage knit shirts are the main highlights of the collection. YWC will also be introducing denims to their collection. The Spring/Summer collection will have trendy-summer outfits for both men and women.
YWC is Yuvraj’s own label and is an offset of his foundation ‘YouWeCan’ – an NGO working towards cancer related causes, funding education for cancer surviving kids and many more.